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Macpack Case - Macpac gears up and gets out there

Question Preview:

Macpack Case - Macpac gears up and gets out there

Introduction
What is Implementation
Identify the Strategic Direction
Organizational Structure and Design
Leadership
Implementing Change
Conclusion

...

View complete question »

Question Preview:

Macpack Case - Macpac gears up and gets out there

Introduction
What is Implementation
Identify the Strategic Direction
Organizational Structure and Design
Leadership
Implementing Change
Conclusion

View less »

Solution preview

INTRODUCTION

Macpac is a leading manufacturer of bags and
various travellers’ accessories in New
Zealand.

Bruce McIntyre founded Macpac in 1973 at
Christchurch.

It belongs to the retail industry.

The national economy of New Zealand
significantly depends on the retail industry.

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