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Literature Review- Social networking has a negative impact on individuals and society

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Literature Review Introduction Social media creating various psychological issues Effect of social media on individuals and families Impacts on academic performances of students Social media and businesses Change in advertisement Impact of social media on society Impact on information flow Conclusion...

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Literature Review Introduction Social media creating various psychological issues Effect of social media on individuals and families Impacts on academic performances of students Social media and businesses Change in advertisement Impact of social media on society Impact on information flow Conclusion

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Literature Review

Introduction

Social media is becoming the leader of communication and also plays a role in changing the decision-making behaviours of individuals in the present scenario. However, the social media platforms are playing a huge role in making and breaking a society and even an individual. As mentioned in Zephoria (2018), the society has seen a rapid growth of social networking sites over the last decade. In the present moment, Facebook is one of the largest networking sites on the global platform, which is used by more than 2.23 billion active users in a month (Zephoria, 2018). The networking sites are becoming addictions for many and creating certain adverse psychological effects especially on the young generation. There are various symptoms showing that social media creates an adverse effect on the minds of the individuals than creating better effects. However, these sites are helpful in several manners but on the other hand; it creates immense psychological effects on the young generation of the society and in various parts of the world. One of the common psychological imbalances that are found among various individuals is depression. This is one of the most controversial topics that whether the depression is because of internet use or because of the content of the internet. Anxiety is another side effect of social media dependency. Individuals are becoming too eager to know the activity of others, which is creating anxiety among the individuals (Treem & Leonardi, 2013).Creation of various groups and isolation of a person from that group can create an immense effect on the individual. Loneliness is another symptom that was observed among various individuals, which again is creating an immense effect on the daily activities of the individuals. As per the words of Blachnio, Przepiórka & Pantic, (2015), the theory of objective self-awareness states that because of some stimulation, individuals are becoming objects instead of subjects, which is creating a bitter impact on their performance level at the various level causing health issues.As opined by Pantic (2014), increased addiction and dependency on the internet is becoming common among children and youths, creating both positive and negative impacts on the families and self-performance. Social networking sites even comprise various positive sides, especially on the interpersonal communication of families that are having their children outside their countries. Many families can still connect to their children far off, which is one of the best parts of social media (Baym, 2015) Too much dependency on social networking sites is both positive and negative but negatives are more. It can create various health issues and can even create stress among the students, which can affect their academic performances. Increased gaming and urge of students in gathering information from others have led to wastes of time and efforts, which is affecting their performance level and creating an adverse effect on the society.

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