Marketing Management and marketing-orientated and to undertake research into your chosen organisation and the sector within which it operates.

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Marketing Management and marketing-orientated and to undertake research into your chosen organisation and the sector within which it operates.

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Knowledge Based Outcomes: Understanding of the key issues in managing marketing operations within an organisation Understanding of the tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations Understanding of the importance of, and mechanisms for, control and evaluation within marketing management Understanding key trends in marketing management Skills Based Outcomes: Analysis of information and/or a situation Problem solving and decision making Reading, synthesising and reporting of current marketing management topics Your Task: You are required to select a grocery retailer in Malaysia which is marketing-orientated and to undertake research into your chosen organisation and the sector within which it operates. Produce an individual report in which you analyse and evaluate the organisation’s marketing strategies and practices to demonstrate your reasons for concluding that the organisation is “market-orientated”. It is expected that you will support your analysis: with evidence (such as, illustrative examples of what the organisation is currently doing, data, relevant citations from referenced sources, etc) by applying relevant marketing tools and techniques to support the analysis ( such as, situational analysis, marketing mix, etc.) by providing a clear insight into the contribution of marketing to the success of the organisation. You are strongly advised to pay particular attention to the learning outcomes to ensure that you are satisfying them in your work. Provide an individual report in which you justify your choice, by means of demonstrating, through the application (not description!) of relevant theory and evidence, how your chosen organisation has adopted the marketing concept and the contribution that this makes to the organisation’s success. You are expected to address the marketing mix and other relevant marketing practices in your work. SUBMISSION The work submitted for assessment must be original – if there is evidence of any work that is not wholly attributable to you, the University’s policy on Cheating, Collusion and Plagiarism will be applied. You are required to submit assessed work through Turnitin prior to submitting it in hard copy. Submit a paper copy of your work along with a Turnitin receipt and a completed Faculty of Business & Law Assessment Coversheet, to the Library Desk, by no later than 5.00pm on Monday 1st December 2014. You are strongly advised to ensure that you retain a copy of your work . The penalty for non-submission of assessed work through Turnitin is that the mark is withheld, and the assessment board may deem the work to have failed. You may submit drafts through Turnitin prior to submission to generate reports. The last submission prior to the deadline will be deemed to be the final submission for assessment purposes. THE MARKING CRITERIA The combined marking criteria and grading framework is provided overleaf STUDENT GUIDANCE FOR THE TASK The assessment needs to be referenced using the Harvard system of referencing and include a list of references at the end of the assessment The assignment is in one part and counts for 100% of the overall module mark. The University’s Regulations concerning Cheating, Collusion and Plagiarism apply to this assignment YOUR WORK MUST BE WORD-PROCESSED AND IN ADDITION TO BEING SUBMITTED AS A HARD COPY TO ST PETER’S LIBRARY DESK MUST ALSO BE SUBMITTED THOUGH NEW SUNSPACE FOR CHECKING WITH ‘TURNITIN MARKING SCHEME 1st (70+%) An excellent assignment. It demonstrates a high level of understanding of the learning outcomes. The work provides evidence of significant understanding of marketing management theory and its application to the selected organisation. All decisions are logical, coherent and fully justified and explained succinctly and cogently. The presentation is of a very high standard demonstrating a professional approach which is generally free of errors. 2:1 (60-69%) A very good assignment. It demonstrates a reasonably high level of understanding of the learning outcomes. The work provides evidence of understanding of marketing management theory and its application to the selected organisation. All decisions are logical, justified and explained however are less strong in terms of insight and originality. The presentation is of a high standard and predominantly free from errors. 2.2 (50-59%) A good assignment. It demonstrates a sound understanding of the learning outcomes. The work provides evidence of understanding of marketing management theory and its application to the selected organisation, although this may be somewhat limited. Most decisions are appropriate however are less strong in terms of insight, logic and originality. The presentation is adequate. 3rd (40-49%) A satisfactory assignment. It demonstrates an understanding of the learning outcomes. The work provides evidence of understanding of marketing management theory and its application to the selected organisation, although this is limited. Decisions are appropriate however lack coherence, insight and logic. The presentation is adequate, but lacks cohesion. Grade F (<40%) Unsatisfactory assignment. It demonstrates a lack of understanding of the learning outcomes. It contains some elements of marketing management applied to the context however is not wholly appropriate. The work lacks logic, coherence, originality and insight. The presentation is poor with a number of errors. Please download the attached file.

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With a changing era of innovation and technology, effective marketing plays a vital role as key strategic factor to survive in highly competitive retail industry. By far now, industry has witnessed around 100s of retail market stores and hypermarkets to carve out their share in same customer segment. While hypermarkets/super markets have the advantages of supply chain & scale of their operation, small retail stores have some unique propositions to offer like better delivery, credit, value services and relationship management (Vedamani, 2003).

Main objective of this report is to analyze the firm’s marketing strategies and practices to attract customers and increase revenue. Report includes PESTEL and SWOT analysis to exhibit the impact of these dimensions on current marketing mix of company. Later, we will devise the comprehensive marketing plan for the enterprise. We have selected Giant Market store from Malaysia as a part of our research to evaluate its current STP strategy, customer oriented approach and promotion &branding activities. Overall, report will provide us deep insights regarding consumer behavior, market characteristics, and industry practices, changing dynamics and emerging trends in grocery retail industry.

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