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Respond to the 2 students’ contributions of the 3 questions of their Industry Analysis of their product challenging others’ postings; helping others understand a concept through experiences, examples

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In this personal application assignment you will work on one product category or service offered by the organization you work for. If this is not possible, select one product of an organization in which you have worked before, or an organization you would like to work for in the future. 1) Describe the target market of the product and the segmentation strategy that the organization has employed (refer to Chapter 5, pg. 173). 2) Explain the product positioning (refer to Chapter 7, pg. 235). 3) What would you do to improve the product positioning?...

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Question Preview:

In this personal application assignment you will work on one product category or service offered by the organization you work for. If this is not possible, select one product of an organization in which you have worked before, or an organization you would like to work for in the future. 1) Describe the target market of the product and the segmentation strategy that the organization has employed (refer to Chapter 5, pg. 173). 2) Explain the product positioning (refer to Chapter 7, pg. 235). 3) What would you do to improve the product positioning?

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Apple is a very big name in the consumer electronics industry. The main customer is the young generation who use its varied products like computers, laptops, iPads, iphones, iPodsetc.  The brand Apple offers products that are highly reliable and resilient in use. The brand Apple defines the reputation of customer holding its product as they are high end products. The product line is very vertically distinctive. So as such they follow mass marketing strategy.  They do not cater to only specific demographic or customer preferences but are present everywhere. The customers are very loyal towards the brand. Apple is way ahead of its competitors and has a big market share both in the home country and globally.

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