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International Marketing (CX770007) Bachelor of Applied Management Individual Assignment (Reflection)

Total Marks: 50

Weightage: 40%

Learning outcomes covered:

Differentiate between internal, domestic and global marketing.
Examine the cultural environment of global markets.
Explore and assess global market opportunities.
Evaluate global marketing strategies for a product and/or service.
Select an appropriate foreign market and develop strategic marketing decisions encompassing choice of target market and relevant product mix decisions.

Assignment

This individual assignment is based on the work done in Assignments 1 and 2. Comment and discuss each aspect of the assignments in term of the following:

Theoretical concepts used, and how this could be improved.
Application of theory to the business chosen for Assignment 1 and 2.
Improvement in how theory could be applied.

Refer to the Assignment 1 and 2 instructions for insight into what to discuss. The following is a list of key aspects you are expected to include in this assignment:

Group performance
Related to Assessment 1:

Compares country/community using a market research analysis method
Discusses similarities and clashes that might be faced
Identifies target market (abroad) in terms of demographic, geographic, psychographic and human behaviour
Defines the communication methods to be used in the host
Related to Assessment 2:

Selection of product or service
Selection of international market and justification
Show evidence of analysis and evaluation of information and concepts
Show competitive strategy choices, and decisions based on the 4Ps (or 7Ps).

Guidelines for the report (50 marks)

·  The report may contain the following sections: cover page, table of contents, introduction, body of the report discussing the questions given at the end of the case, conclusions, recommendations, and a list of references.

·  The minimum word limit for the report is 2,000. (No more than 3000 words)

·  Be consistent with your report formatting such as headings, sub‐headings and numbering. Use Times New Roman (size 12) font with 1.5 line spacing.

·  Include the word count at the end of the report.  Word count does not include words in title page, table of contents, list of references and appendices.

·  Use APA 6 convention for both in‐text and in your reference list.  Wikipedia is not considered a good source of reference.

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