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The given report is based on the marketing and promotion strategies used by a famous Australian clothing company “Billabong International Limited” to expand its operations in other countries and generate high revenues and sales. For the assessment of challenges and benefits faced by business in pursuing global marketing strategies “Billabong International Limited” is selected that is a leading and renowned clothing company of Australia. The report highlights that international marketing plays a crucial role in providing innovative services to customers and in maintaining competitive advantage. A well defined marketing plan helps an organisation to utilise its resources in an efficient manner. There are many market risks and challenges that a company faces. As a result, the success and failure of the company and the product depend on the marketing plan to a great extent. Thus, a proper analysis of the market is carried out, which helps in developing and implementing the marketing plans. The company needs to evaluate all the external, as well as, internal factors before designing a marketing plan. The report covers the detailed marketing plan for launch of new services and products in foreign countries.
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