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    Digital Marketing and Branding

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    In this assignment we ask you to imagine you are the Brand Manager for the enterprise you selected in Assignment 2.This assignment builds on from the first and second assignments.Assignment taskAs the Brand Manager you have been commissioned by the Chief Marketing Officer (CMO) to develop a visual communication artefact that provides the CMO information and a rationale on the best ways to use digital analytics to co-create value for the brand now and into the future.Target audience for your visual communications artefact:• CMOMessage for your visual communications artefact:• Informat...

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    The implementation and use of Digital technologies have become important aspects of every organization in terms of the value co-creation. The digital technologies provide a way to interact with the customers all over the world and the customers are also facilitated to interact, complain or recommend for the new products to the organization from any place and at any time. This essay will examine the impact of the digital technologies on the value co-creation process. This essay will start with the introduction to the value co-creation process which will be then followed by the impact of the social media on the value co-creation. This essay will also examine the importance of the co-creation using the digital media for the customers and the organization and the benefits for both of them. The discussion of the value co-creation in this essay will be related to the digital technologies only. In this essay, the concept of crowdsourcing using the digital technologies will also be explained i.e. to specify the impact of the suggestions from the thousands of users over the internet. The reasons behind the increasing popularity of value co-creation over the produce-consumer approach will also be examined in this essay. In this essay it has been argues that the use of digital technologies has direct impact on the businesses and the value co-creation processes. The Value Co-Creation simply means the way of gaining value or succeeding in business endeavours by providing value to the customers of the company. Most of the organizations to provide value to their customers but with the innovations in the technologies the organizations are trying to work on the customer-centric business strategy (Pongsakornrungsilp & Schroeder 2011). The process of value co-creation is in new era of the value creation. The businesses are adopting the fact that 1+1 equal 11 i.e. by working together and with collaborative approach good products can be produced and innovative services can be delivered to the customers. The companies are engaging them in the value co-creation process because they want to utilize the brainstorming ideas of the customers for delivering innovative products and to gain the competitive advantage as well (Henri, Aarne & Heikki 2015).Social media provides a perfect platform to the organizations and the customers of the organization for the co-creation value. The social media platform provides the easiness to the two parties in terms of communication. Before the revolution of the digital technologies such as social media it was difficult for the organizations to collect the feedback or the data from the customers. The traditional processes followed by the organizations involved creating focus groups, or data collection based on the surveys. In addition to this, the organizations had to spent lot of money in data collection and to get the response of the customers with respect to the new products or the services delivered to the customers.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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