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Globalization can be said as the process of the international addition which arises from the exchange of different kind of products, culture and ideas, there have been advances in the cases regarding services like transportation and infrastructure that also includes the rise of telegraphs which is said to be the main factors in globalization. As the globalization is increasing the countries that are main effected are the BRIC countries. BRIC or the BRIC countries is an acronym used to refer to the countries - Brazil, Russia, India and China. These countries are considered to be at similar levels of economic development and represent a shift in the global economic power away from the developed G7 countries towards the developing world. These countries are among the biggest and fastest growing emerging markets of the world ( Haub, 2012). These countries cover over 25% of the land area and 40% of the world's population. The BRIC countries are the subject matter for our study to develop a comparative strategic assessment for proposed acquisition in a BRIC country in the automobile industry. We begin with an understanding and comparison of the business climate (conditions ) of the BRIC countries and the risks and opportunities involved in doing business in these countries. We may initiate our study with Brazil(Shaik & Narain, 2011).Brazil became the fifth largest economy in the world by the end of 2010. It has performed quite well in the current situation of global economic crisis
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