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Question 1
GoPops is a USA based fast food chain. It currently has taken over a fast food chain in
Russia which has 60 stores. Compared to GoPops, the Russian chain is small as GoPops
combining all its national and international stores comprises 280 stores. However, the main
concern for the further operation and maintenance in the Russian fast food company is the cross-
cultural boundary (Sebastian Reiche, 2007). Both nations belong to two different continents
which practice starkly different work culture.
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