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Beckham Ventures Pvt. Ltd. is an organization which caters to the sportswear and sportswear and especially for football lovers. The company manufactures and markets various products ranging from perfumes to fashion clothing to accessories and now the company wants to enter in the sportswear and that too at an affordable cost for children between the age group of 4 to 12 years. The products will be sold with online collaborations with various websites like Amazon etc; also the products will also be sold through the retail channels in the stores of Beckham Ventures or other retail superstores like Wal-Mart etc. The Company has a vast experience in producing and marketing clothes and fashion wear, accessories etc. However the organization now proposes to enter into the sportswear segment for children who are still less competitive and the proposed products were tested in Perth, Australia where they were hugely accepted by the public at large. The products proposed in Beckham Sports Star Range are Shirts and Singles for Boys, Shirts and Singles for girls, Shorts for boys and girls, Hats for boys and girls, and socks for boys and girls. All the products would come in standardized packs and during start up the products would be priced at an introductory pricing which would be low and more attractive. Various market opportunities and segments have been identified and recommendations have been made thereof.
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