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IBS210 Assessment Item 2: Country Analysis Assessment

You are tasked with the role of international business manager for a medium-sized firm located in Australia. The firm is looking to expand manufacturing of its new products into a lower cost country. After an initial scan of all potential countries, your firm has narrowed your choice to two countries, and now needs to identify only one country first before attempting to expand its manufacturing internationally. You have been asked to analyse the political, economic, legal, technological, social-cultural and business environments of the two countries and write a report justifying which is a better choice for the company.  

Context: Medium-sized Australian snack food company producing a new range of corn chips for its international markets. Remember you are looking to evaluate two lower cost countries to determine the best location to expand the company s manufacturing base. The product is to be produced in the selected location for distribution to the company s global markets. Therefore, consumption and demand for these products in your country of choice is not a primary concern as this is not a report focused on market potential.  

Countries of scope: Following earlier work you have been directed by the board of the company that they wish to expand the company’s operations internationally to either China or India (as potential lower-cost developing nations).