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Introduction:
Advancement of technology has increased the usage of social media in order to share valuable information among large number of people living in the society. Increasing use of social media sites has also influenced different organisations existing in travel and tourism sector to explore their business operation. Availability of different social media tools such as Facebook, Twitter or LinkedIn has enabled tourists to explore unknown destinations existing in remote locations of the world. Previous experience of travellers is also shared in these sites which helps in attracting new travellers in limited timespan. Inclusion of travelling community also plays a magnificent role to maintain healthy communication between large numbers of individuals longing for extensive travel. Online advertisements are also considered as an important tool to make travellers aware of unknown destinations that can be explored by them (Kim et al. 2015). High popularity of social media tool has also supported different travel and tourism firms to include different strategies that need to be followed to manage their business growth. Direct connection with the customers enables these firms to make necessary changes in their service system
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