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Problem Statement:The current study has focused on addressing the decreasing sales rate of Potbelly. The opinion of CEO has explained the fact that the company is facing issue to compete with other rival fast-food firms existing in the market. Increasing outlet of Potbelly is also making their business more complex that creates problem to manage the business function in different locations all around the world. Presentation of analysis: Analysis of the current business situation of Potbelly evaluates the fact that despite of offering delicious sandwiches made of salami, turkey, roast beef and ham, it is hardly getting the opportunity to retain attention of large number of old customer existing in the market. Lack of changes in the internal business process has lowered their sales by 3.6% in the recent time. It is not possible by the company to improve their sales rate before 2018 due to the traditional maintenance of the business system. Integration new spices has become essential for the company to offer unique products to hold a strong position in highly competitive market situation.
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