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MacVille Pty Ltd is an Australia based firm that has brought up a chain of cafes in the central business district of Brisbane, Queensland and CBD of Sydney. The company is facing certain problems in the highly competitive environment in the industry and plan to redefine its strategic intent (vision, mission, goals, objectives, plans, values, etc) to stay in line with the changing trends in the environment and the consumer base.
The presented study shows a comprehensive environmental analysis for MacVille Pty Ltd that would enable us to make further decisions regarding the formulation of strategic plans and other steps. Also, the study states a suggestive renewed vision and mission statement along with suggestive updated core values of firm that should be considered in the continuously changing environment.
In the end, the study states a few suggestions for the strategic planning of the firm that would help the firm to make its mark in the national and the international market and also help the company to hold a competitive position in the industry. The suggested strategies would help the firm to innovate as well as expand its market coverage and in turn, market share. MacVille Pty Ltd has developed a chain of cafes in the central business district of Brisbane, Queensland and CBD of Sydney.
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