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An ardent need to promote the car insurance product of AAMI has been identified. Though, AAMI is one of the leading insurers pertaining to home, car, small business as well as compulsory third party (CTP). The insurance provider deals straightforwardly with the customers and innovative marketing as well as business strategies are used to offer the customers with elevated eminent products and outstanding customer service (Company Profile).
The focus is towards building awareness of the car insurance product offered by AAMI as well as creating interest so as to catch the attention of new customers within the 18 to 30 age bracket. A strategy needs to be formulated which caters to the set needs and requirements and also is able to achieve the desired goal.
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