For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students n

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For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students n

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For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately eight to twelve (8-12), but at least three (3), peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review). In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and critically analyses (compare and contrast) the literature. In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature that will form the basis of Assessment 2, the research proposal An approved, business topic….. a business-related topic/concept eight to twelve (8-12), but at least three (3), peer-reviewed articles Read and critically analyses (compare and contrast) the literature. discuss the key ideas/arguments put forward by authors, Identify communalities/similarities, differences and conclusions drawn by different authors. students are expected to point out potential gaps in the literature identify communalities/similarities, differences and conclusions drawn by different authors

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Introduction
The business advertising plays the significant role in making a product known to the
consumers in a highly oligopolistic market. The advertisement also has a great potential to
create a differentiation from its competitions offerings making itself as the only choice for the
consumers when they go for purchase. Further, it can communicate with a large audience
about the product quality and its uses. The advertisement acts as the media of communication
between the business and its consumers to bridge the gaps and create demand for the product.
Further, the awareness and information related to the product offerings are done making the
Advertisement one of the most sorted after tool for business. Nevertheless, the
communication via advertisements is such that needs to be carefully drafted so that the people
get the right message and confidence to opt for the product being advertised. The critical
analysis of the process of Advertisement in business is done herein.

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