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Case Study - Decreasing sales rate of Potbelly

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Here are the guidelines for the case study. Sorry it is about a different company. Please review attached. Paper is still 3 pages in length. 1.One page, single spaced Executive Summary for the case as noted below. This is a summary of your report and, therefore, must be done after you finish the report. This one-page report must use headings and subheadingss indicated in the following format to identify the critical issues. Begin with your understanding of the situation in a problem statement. Follow this with a concise presentation of your analysis and the alternatives you see. Recommend o...

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Question Preview:

Here are the guidelines for the case study. Sorry it is about a different company. Please review attached. Paper is still 3 pages in length. 1.One page, single spaced Executive Summary for the case as noted below. This is a summary of your report and, therefore, must be done after you finish the report. This one-page report must use headings and subheadingss indicated in the following format to identify the critical issues. Begin with your understanding of the situation in a problem statement. Follow this with a concise presentation of your analysis and the alternatives you see. Recommend one course of action and support that recommendation with facts and other information, such as competitor’s moves. The last item is presents a plan for implementation –a sentence or two is sufficient. A sample of the Executive Summary is available with all this material. 2.Body of your report. The summary page should encapsulate your understanding to the problems facing the company, a brief summary of the strategic analysis, financial analysis, the alternatives considered and a single recommendation with an implementation plan. After the executive summary page, you are to use standard APA formatting for a 5 page report. Tables, charts, graphs, etc. are to be put in the appendix and referenced from the body of your paper. Deductions may be taken for papers where the body is longer than five pages.Remember, in management you must get your thoughts across quickly if you expect your work to be read. Long reports generally wind up in a stack awaiting reading at some future date (which never comes). Executive Summary(1 page in length). The Executive Summary is a concise overview of the report. The Case Study Report should be written from the perspective of an outside consultant, writing to the Board of Directors of the firm. It notes the essential points of the report and must have the following sections: A.Problem Statement: State the main problem facing the firm (or industry) in one, succinct sentence. B.Analysis: Summarize the main findings of your analysis. You may use bullet points, bold, italics – any means to convey and highlight the key factors you have determined based on your analysis. Don’t repeat items from the body of your report like the SWOT. Summarize the major issues. C.Alternatives: State briefly (one sentence or a bullet point each) 2 or 3 alternative courses of action that could be implemented D.Recommendation: Choose onecourse of action and supportyour choice. E.Implementation: Briefly (1or 2 sentences are sufficient) present how the plan would be implemented. This tests the viability of the choice. For example, your plan would demonstrate that the company has the people, financial resources and time to implement your recommendation.These bullets should appear in your paper. The following is a precise format for the Case Studies.FORMATTING for Executive Summary: Single-space One inch all margins Use bullet points, lists, or other means to convey information briefly. Further explanation can be found in the main body of the report. Use headings and subheadings to organize the material in an easy to read and understandable manner that highlights the essential points of your analysis.Do not include a summary or overview of the firm in your report. The Board of Directors are knowledgeable and need no background presented. The body of your paper should be in standard APA format, double-spaced, with appropriate references, but not exceeding five pages. You may attach Appendices for tables, charts, anything useful that is referred to in body of the case report. Remember that cases are graded per the rubric. The Case Study rubric can be found here or in the in the Course Instruction Tab and should be added at the end of your submission.

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Executive Summary: 

Problem Statement:The current study has focused on addressing the decreasing sales rate of Potbelly. The opinion of CEO has explained the fact that the company is facing issue to compete with other rival fast-food firms existing in the market. Increasing outlet of Potbelly is also making their business more complex that creates problem to manage the business function in different locations all around the world. Presentation of analysis: Analysis of the current business situation of Potbelly evaluates  the fact that despite of offering delicious sandwiches made  of salami, turkey, roast beef and ham, it is hardly getting the opportunity to retain attention of large number of old customer existing in the market. Lack of changes in the internal business process has lowered their sales by 3.6% in the recent time. It is not possible by the company to improve their sales rate before 2018 due to the traditional maintenance of the business system. Integration new spices has become essential for the company to offer unique products to hold a strong position in highly competitive market situation. 

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