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    In business and marketing planning, it is necessary to find a balance between the planned and emergent approaches to strategy

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    Explain why,in business and marketing planning, it is necessary to find a balance between the planned and emergent approaches to strategy; andcompare the effectiveness of “Game Theory” (as described by Nallebuff and Brandenburger) and scenario thinking in assisting marketers to find an appropriate balance between these two approaches to strategy. 1. Could you pleasehighlight to me in different colours font on which part of the questions are you referring and it is confusing to me; 2. The question did not ask about Competing on the Edge so there's not a need to include...

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    The planned and emergent strategic approaches can support or hinder the business and marketing planning process depending on the conditions and execution. In a fast paced world of today’s time, it is essential for any business to gain a competitive edge over others. Consequently, it is the need of the businesses to devise and apply novel business strategies to sustain in the competitive environment (Buono & Kerber, 2010). The business marketing planning plays a crucial role in attaining the competitive edge by an organization. The formulation of the strategies can be done in two ways – planned approach and emergent approach. Both of the strategies have their advantages and disadvantages and their performance purely dependent on the strategy formulation framework that is used in organizational operations (Liu, 2009).

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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