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INTEGRATED MARKETING COMMUNICATION

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Explain Integrated Marketing Communication tools and discuss benefits and drawbacks.Design and develop an IMC campaign using online,social media and mobile marketing for the MBA courses of Faculty of Business, University of Wollongong....

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Question Preview:

Explain Integrated Marketing Communication tools and discuss benefits and drawbacks.Design and develop an IMC campaign using online,social media and mobile marketing for the MBA courses of Faculty of Business, University of Wollongong.

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Integrated marketing communication can be considered as the coordination and the aspect ofthe integration of the marketing communication tolls, sources and avenues with an organisation into the seamless program, which affects the customers and another end user at a cost, which is minimal. Some of the tools, which can be stated to be important in the sector ofthe integrated marketing tools, are stated and explained below:Advertising:The concept of advertisement as a tool majorly has four characterises which are included in the working area. The concept is very much persuasive relating to nature,it is non-personal, it is paid and it is directly disseminated through the mass channel of communication.

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