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Strategy is a plan that is made to achieve the goals and targets for the success of the business. Having a strategy plan is important for the business because the resources that are available to achieve the targets are limited. The term strategy involves setting the goals for the organization, determining the methods to achieve the desired goals and using the resources to achieve those targets. It determines the process by which the goals of the organization are achieved with the help of resources available (Parnell, J, 2010). On the other hand, operational effectiveness is a process by which the activities that are performed by the rivals are done in a better way. It is a broader term that includes efficiency. It is also considered as a practice by which the company make effective use of its given resources for producing a better quality product. In next section we have discuss about the line strategies that are used for the strategic management, what are the methods to integrate strategy into the strategic plan and the reasons why mangers focus on operational effectiveness and ignore the need of strategy
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