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Marketing Management, Dairy Farmers, Hybrid Car, Australian Wool Industry. Business Schools in Australia, HSBC, Bank of China and Any small to medium enterprise in Australia.

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Each person is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following: Executive Summary with key findings and recommendations Clear and concise description of the market in which the organization operates Summary of the marketing environment (both micro and macro-environmental forces and trends) 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting. 5. Brief di...

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Question Preview:

Each person is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following: Executive Summary with key findings and recommendations Clear and concise description of the market in which the organization operates Summary of the marketing environment (both micro and macro-environmental forces and trends) 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting. 5. Brief discussion of the behaviour of customers in the segment(s) identified above 6. A description of the marketing mix being used by the organization to target these segments 7. A recommendation for improvements to the organization’s marketing effort.

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Australian Dairy Farmers is a kind of federation which works for the interests of the Australian Farmers. It was formed in the year 1942. The entire organization works for the non-profit of the Australian Farmers. This association fights for the interests of the farmers to the community as well as the government. The mission is to improve the sustainability and profitability of the farmers who are involved in themanufatcure of the dairy products in the country of Australia. Major goals of the Australian Dairy Farmers are:

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