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Develop a marketing plan for any online service offered in any industry of your choice. Preparation: Read carefully chapters 5 to 11 of your textbook on marketing plans and new products. Students

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Develop a marketing plan for any online service offered in any industry of your choice. Preparation: Read carefully chapters 5 to 11 of your textbook on marketing plans and new products. Students are to make use of a wide range of scholarly resources to support their discussion and recommendations and reinforce or support an argument. Presentation : Assignments are to be typed, 1.5 lines spacing, and 12-point font. An Assignment Cover Sheet must be attached and can be downloaded from Learnline, under the Assessments Area tab.  Students must use Academic Report format.  Students a...

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Question Preview:

Develop a marketing plan for any online service offered in any industry of your choice. Preparation: Read carefully chapters 5 to 11 of your textbook on marketing plans and new products. Students are to make use of a wide range of scholarly resources to support their discussion and recommendations and reinforce or support an argument. Presentation : Assignments are to be typed, 1.5 lines spacing, and 12-point font. An Assignment Cover Sheet must be attached and can be downloaded from Learnline, under the Assessments Area tab.  Students must use Academic Report format.  Students are to use the CDU Harvard referencing system, available at http://www.cdu.edu.au/library/downloads/pdf/CDUHarvardReferencing.pdf  In-text citations are included in the word limit. The reference list is not included in the word limit.

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The following marketing plan aims at defining the marketing strategy of an online service provider company and what are the strategies it undertake to successfully establish itself. This assignment tries to explain the background and product portfolio of the company, its market. It explains the marketing plan and how this is being implemented and controlled.

1. Executive Summary
Shopper’s cart is a new e-commerce start-up company established to become the market leader in providing an innovative web-based sales platform of naturopathic and
homoeopathic medicine and nutritional supplements.

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