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Marketing Campaign by Laneways Greens

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You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements:▪ Business background▪ Business Overview (Strengths and Weaknesses)▪ Overview of the market conditions, including the competition and economy (Opportunities and Threats)▪ Campaign objectives▪ Target Market Profileo Full demograph...

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Question Preview:

You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements:▪ Business background▪ Business Overview (Strengths and Weaknesses)▪ Overview of the market conditions, including the competition and economy (Opportunities and Threats)▪ Campaign objectives▪ Target Market Profileo Full demographic and geographic profiles (psychographic profile optional)o Current research, correctly cited▪ Key campaign messages and offers / unique selling proposition▪ Campaign plan / integrated marketing communication plan▪ Campaign evaluation (how the success of the campaign will be measured)

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A marketing plan is planned in a careful manner and this is done by taking into account the current market scenario of the concern. An analysis of the internal environment is also required to make sure that the marketing campaign is successful. The report would discuss the marketing plan of Laneways Green in detail

The report intends to discuss the marketing campaign launched by Laneways Green. It also discusses the SMART objectives of the campaign and defines the target of the campaign demographically and geographically. Then the key campaign messages are discussed along with the marketing communication plan. Towards the end, the campaign is evaluated and the ways of doing so are suggested. This would help in keeping the marketing plan on a track

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