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In this report, we are going to discuss the importance of customer value and how it differs from the customer value proposition. The report will identify the critical success factor for an organization and how the customer value proposition is one of them. It will identify the major differences between customer value and value proposition based on various factors such as their impact, the benefit to the business, etc. Apart from that, based on the study conducted on four different supermarkets in the UK, which include Tesco, Sainsbury, ASDA and Waitrose supermarkets and the report will identify the managerial implications of customer value proposition and how it can be used for delivering better satisfaction and experience to the customers visiting supermarkets.
In the study, we identified the importance of customer value and customer value proposition and how they differ with each other. The study also highlighted the importance of both the terms for supermarkets in the UK and how customer value propositions can help supermarkets to perform their business efficiently. Based on the study of four different supermarkets known as ASDA, Sainsbury, Tesco and Waitrose, the report delivered how the management of these supermarkets can identify the requirements of the customers and deliver better services as compared to their rivals.
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