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There are various changes experienced by the retailers in the last 30 years. A lot of countries have allowed foreign direct investment in the retail industry in their economies. This resulted in several organizations and companies to reorganize their approach as well as strategies globally. As per Wilson and Gilligan (2003), achievement of competitive advantage and its retention is what marketing is. However, it is difficult to attain this in todays local, regional and global competitive and the aggressive environment of business.With the retail industry’s fast paced globalization, various international opportunities and threats for retailers such as Tesco emerged. By using organizational data of TESCO, we will understand the two.
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