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Marketing is one of the most important activity in an organization. The broader
importance of the society can be extended to the whole of the society in the most satisfying
manner that not only enlightens profit but satisfied various needs of the entrepreneurs and
come up with variety of products and services for them. Marketing as a concept is about
identifying and meeting social as well as human needs. With this activity in place, set of
institutions and processes also take part in creating, communicating, delivering as well as
exchanging offerings that not only value the customers but also its clientele, partners and
society at large (Kotler, 2015).
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