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Principles of Financial Markets - Assignment Marking Guide Term.

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When you group is performing the fundamentalanalysis take a less is more approach. Select a few key performances measures then define each measure: Explain what the measure is supposed to show and then what it is showing for your company. Please download the attached file....

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Question Preview:

When you group is performing the fundamentalanalysis take a less is more approach. Select a few key performances measures then define each measure: Explain what the measure is supposed to show and then what it is showing for your company. Please download the attached file.

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Financial analysis of the company helps to ascertain the company’s performance of the past years and also supports in framing the new strategies for the future objectives. Financial analysis together with market analysis refers to look over the company’s financial position with respective financial position of other company in same industry.  Market analysis the macro economic and financial issues that is related to the formulation, implementation and transmission of monetary policies. The motive of financial analysis is to examine the profitability, solvency, liquidity and efficiency position of the company and market analysis helps to review the stated performance of the company with other companies in the same market.

In this report financial market of two companies will be done and these belong to same industry. In order to conduct the financial market analysis different theories related to financial and market analysis will discussed together with its impact on the companies performance in last year (2013). For this purpose two retailer companies have been selected. These companies are Tesco and Sainsbury Plc.

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