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Analyze the case study based on the questions given below. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study.

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Class Title: Strategic Management Individual Case Assignment Submitted Case Analysis Papers should be approximately 8-10 pages in length. It generally takes about two pages to answer each case question. Think hard about the key points you want to make and avoid generalities. You should not quote extensively from the case itself, except to cite specific data or information. We are interesting in “your” critical thinking about the case. “YouTube, Google, and the Rise of Internet Video Case” Analyze the case study based on the questions given below. You will ne...

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Question Preview:

Class Title: Strategic Management Individual Case Assignment Submitted Case Analysis Papers should be approximately 8-10 pages in length. It generally takes about two pages to answer each case question. Think hard about the key points you want to make and avoid generalities. You should not quote extensively from the case itself, except to cite specific data or information. We are interesting in “your” critical thinking about the case. “YouTube, Google, and the Rise of Internet Video Case” Analyze the case study based on the questions given below. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study. Case Analysis Questions: · Why did Google miss the “Video” opportunity? Discuss in terms of Google strategy and Google competitive advantage. · What are the supply chain dynamics, addressing specifically the evolution of the “video” supply chain and positioning within the “video” supply chain. · What is the outlook for video and the likely strategies of the competitors? · What are the possible revenue models for YouTube? · What are your recommendations for YouTube strategy?

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Lately, the Internet video trends have offered varied opportunities to several players in the market. Even though numerous companies endeavored capitalizing on this market opportunity, most of them could not succeed. Amongst the unsuccessful firms was the giant Google as well. It could not make a strong market with the service of Google Video till it affected purchase of YouTube in the year 2006. Collectively, the companies make up four times as many users as their closest competitor in the Internet video market (Cool, Seitz, & Mestrits, 2010). Analysis of YouTube and Google would provide insight into the reasons some companies were more successful than others.

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