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    Business Proposal: Importance of Internet Marketing in Retail Business ---Identify a business research topic • Define the research questions for the identified problem or opportunity

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    Business Proposal: Importance of Internet Marketing in Retail Business ---Identify a business research topic • Define the research questions for the identified problem or opportunity Initial Research Proposal due at the end of Week 6 Here are some questions to help you develop your business research proposal: PROBLEM STATEMENT: What exactly do I want to find out? What is a researchable problem? THEORY, ASSUMPTIONS, BACKGROUND LITERATURE: What does the relevant literature in the field indicate about this problem? VARIABLES AND HYPOTHESES: What will I take as given in...

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    The concept of Internet Marketing is a revolutionary approach in the field of business across the world and the retail sector is no exception in this regard. In the modern age business scenario, internet marketing, better known as digital marketing has paved ways for certain new aspects that helps both the marketers and the consumers in better connecting with each other (Shankar and Batra 2009). In almost every corner of the world, internet marketing has stepped in and the result has been effective to a large extent. In this business research proposal, the importance of internet marketing within the domain of retail business of Australia has been taken up with due evidences and information.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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