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Brief introduction to the organisation (learning outcome 2) History, background, area of operations, types of products/services etc. Please download the attached file....

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Brief introduction to the organisation (learning outcome 2) History, background, area of operations, types of products/services etc. Please download the attached file.

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Zespri is a New Zealand Kiwifruit Company established in 1904 that aims to provide Kiwifruit to its customers in 60 countries worldwide. This New Zealand Company provides 30 % of the global volume of kiwifruit year around.

Kiwifruit industry has been in New Zealand market for more than 100 years. New Zealand’s first kiwifruit seeds were brought from China in 1904. The kiwifruit was known by the Chinese name, yang tao, but New Zealanders changed the furry fruit’s name to Chinese gooseberries. In 1959, the name Chinese gooseberry was changed again, to kiwifruit, after New Zealand’s national bird, the kiwi – small, brown and furry, like the fruit (Zespri, Ltd, 2011).

Zespri established when New Zealand growers were ready to export kiwifruit to North America. They need to the extent that would help establish a new fruit in the newly opening American export market and elsewhere around the world (Zespri, Ltd, 2011).

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