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Research Proposal Subject: Marketing

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The second assignment is a Research Proposal. You are expected to prepare a viable proposal for a well-stated and well-developed research question. The Research Proposal delineates the relevant literature, critically engages relevant theory (/ies), develops a model (if appropriate), hypotheses/research questions, and delineates the project’s proposed research method(s). The research proposal will consist of the following sections: introduction, significance of the study, literature review, research questions/hypotheses, method, limitations/delimitations, and references. Appendices are...

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Question Preview:

The second assignment is a Research Proposal. You are expected to prepare a viable proposal for a well-stated and well-developed research question. The Research Proposal delineates the relevant literature, critically engages relevant theory (/ies), develops a model (if appropriate), hypotheses/research questions, and delineates the project’s proposed research method(s). The research proposal will consist of the following sections: introduction, significance of the study, literature review, research questions/hypotheses, method, limitations/delimitations, and references. Appendices are optional. The word count of the Proposal should be 3,500 words, with a minimum of 15 scholarly sources (not including any textbooks or webpages) in the list of references. That is, the Proposal would be approximately 12 double-spaced pages, not including the title page, references, appendices, figures, or tables). Please ensure that the Proposal applies and conforms with the referencing system of your thesis discipline or if in doubt use the Harvard Style or (my preference) the American Psychological Association (APA) Publication Manual (6th edition). Those students currently doing or expecting to do a research thesis need to have their Supervisor (or intended Supervisor) countersign the submission sheet indicating that the Supervisor has read the Proposal. Again, the Supervisor does not have to indicate that they agree with the Proposal, nor that they condone it, only that they have seen it. The assessment guide (rubric) for this assignment is attached just below this section's heading.

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Introduction 
The study entails a detailed discussion on customer returns in E-Commerce and Consumer Interaction via social media with special attention paid to the Return Policy. Increased globalization and development of technology has cut down human interactions and arrested them within the walls of the computer and mobile phones (Gamboa & Goncalves, 2014). This bridges the gap that prevails amidst the inconvenience of physical distance hampering interaction. Upsurge of technology and social media has led to a thorough and detailed study of consumer relations, demands and policies

Significance of the study
This research comprises well-drawn conclusions and analysis on the social media marketing trends that promotes E-Commerce and formulates return and sale policies. It specifically researches and makes available to the readers a certain amount of factual basis with regard to return policies. Therefore, this research bridges the gap of literature available and current situation analysis and provides a concise material for future references to the readers for academic and research purpose (Confente et al., 2017).

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