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Business Capital investment proposal

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You are working in the finance department of Space Sky Flight Ltd (SSF). The Company has spent $5.5million in research and development over the past 12 months developing a drone capable to fix satellitesto compete in the space industry. SSF’s directors now need to choose between three options for bringingthis product to the market. These options are:Option A: Manufacturing the product “in-house” and selling directly to the marketOption B: Licensing another company to manufacture and sell the product in return for a royaltyOption C: Sell the patent rights outright to the compa...

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Question Preview:

You are working in the finance department of Space Sky Flight Ltd (SSF). The Company has spent $5.5million in research and development over the past 12 months developing a drone capable to fix satellitesto compete in the space industry. SSF’s directors now need to choose between three options for bringingthis product to the market. These options are:Option A: Manufacturing the product “in-house” and selling directly to the marketOption B: Licensing another company to manufacture and sell the product in return for a royaltyOption C: Sell the patent rights outright to the company mentioned in option BYour taskYour boss, SSF’s CFO Savanah Harley, has asked you to evaluate the three different options and draft amemo to the Board of Directors providing recommendations on the alternatives, along with supportinganalysis.Savanah has outlined the following three areas you need to cover in your memo:1. Analyse base case figures for the three options and using NPV as the investment decision rule;2. Provide recommendations based on the base-case analyses;3. Provide recommendations on further analyses and factors that should be considered prior to making afinal decision on the three options (Note. You do NOT have to undertake any further financial analyses).Further details for the various options are as follows:Option ATwo months ago, SSF paid an external consultant $800,000 for a production plan and demand analysis.The consultant recommended producing and selling the product for five years only as technologicalinnovation will likely render the market too competitive to be profitable enough after that time. Sales ofthe product are estimated as follows:In the first year, it is estimated that the product will be sold for $90,000 per unit. However, the price willdrop in the following three years to $75,000 per unit and fall again to $50,000 per unit in the final year ofthe project, reflecting the effects of anticipated competition and improving technology in the market.Variable production costs are estimated to be $45,000 per unit for the entire life of the project.Year Estimated salesvolume (000’s of units)1 22 33 54 2.55 1.5Fixed production costs (excluding depreciation) are predicted to be $9.5 million per year and marketingcosts will be $8 million per year.Production will take place in factory space the company owns and currently rents to another business for$5.5 million per year. Equipment costing $80 million will have to be purchased. This equipment will bedepreciated for tax purposes using the prime cost method at a rate of 20% per annum. At the end of theproject, the company expects to be able to sell the equipment for $8 million.Investment in net working capital will also be required. It is estimated that accounts receivable will be25% of sales, while inventory and accounts payable will each be 20% of variable and fixed productioncosts (excluding depreciation). This investment is required from the beginning of the project becausecredit sales, inventory stocks and purchases on trade credit will begin building up immediately. Allaccounts receivable will be collected, suppliers paid and inventories sold by the end of the project, thusthe investment in net working capital will be returned at that point.Option BAero Jett Inc., a multinational corporation, has expressed an interest in manufacturing and marketing theproduct under license for 5 years. For each unit sold, Aero Jett will pay $11,200 royalty fees per unit toSSF as part of its licensing agreement. Due to Aero Jett’s international reach and strong distributionnetworks, it is estimated that they can sell 15% more units each year than SSF.Option CAs an alternative to a licensing arrangement, Aero Jett Ltd has offered to buy the patent rights to theproduct design from SSF for $120 million. This amount would be paid in three equal annual instalments,with the first payable immediately.General Information Relevant to the AnalysisSSF’s cost of capital is 18% and the company is subject to a 30% tax rate. Assume that royalties andpatent right payments are treated as assessable income for tax purposes and that tax is paid at the endof the year in which the income is received. The company is not eligible for any research anddevelopment tax deductions. During the project analysis period(s), SSF is expected to have other sourcesof taxable income.

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Solution Preview

This finding report to the Board members of Space Sky Flight Ltd (SSF) is prepared with the objective to highlight some essential information relenting to financial aspects which will helps the Management in taking sound business decisions in the areas of selection of future action plans. Our company has spent nearly 5.5 million over the period of last 12 month with the objective to innovate a drone which can be fixed in satellites to compete in the space industry. This innovation has given an opportunity to business to exploit the earing capacity and enhance the overall profitability of the company. With this earning opportunity our corporation has three alternative option for exploiting the earning opportunity. The first option with us to start the production and introduce in market to gain the market experience and exploit the business opportunities.  While our second option would be sales our innovation and empower through licence to Aero Jett Inc.  And gain the Royalty income. While the third alternative option with us would be Sales the patent Right and earning income with three equal instalment of negotiated price. Method and Finding during analysis of option In order to analysis each of the alternative options we had selected the Net Assets Value method, which consider the essential tool of financial management that is time value of money. Other analysis tool of financial management has its own strength and limitation but NPV method was highly recommended for the analysis of investment options and perdition of expected income from the alternative investment plans. So keeping in mind the popularity as well as ability to generate the positive result we had selected a NPV method for analysis of three alternative investment options.  While analysis the given situation of our innovation, it was observed that the prosperity of business will be for the initial 5 years only, and year after year due to awareness in market and innovation of technologies, new market players will be emerged which will give a challenging competition and share our market share. So this facts invited us to be more Conesus while adopting an option for starting of manufacturing plan as this situation indicates the option of Licence agreement or Patent would be more favourable.         

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