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Answer to Question Number 1
Social media plays an important role in the purchasing behavior of the customers. I often shop online on sites like Amazon, Snap deal, Flipkart and Jabong. The shopping evolves as a path of purchase that has been increasing irrespective of physical and digital worlds and the consumers therefore does not have to bounce between the stores to get what they want. Everything is available on one site and it helps in serving the customers with the best experience and also influences the behavior of the customer. There are still a number of customers who prefer to see and feel the products before purchasing rather than buying it online. Even then social media shopping has its own benefits(ToughNickel, 2018). The benefits includes getting easy exchanges online where the product is picked up from home and new product is delivered which does not happen in store purchasing where the customer has to go and get the product exchanged. There are a number of customers who still visit the store, feel the product and then order it online.
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