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Business Description, Industry Overview & Competitive Positioning Business Description, Indust

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Describe the activities of the company Patties Food Ltd and provide an analysis of the industry in which it operates, including the current macroeconomicenvironment and competitive positioning within the industry. This analysis will form the basis on which assignment 2 you will value the company. Hence particular attention should be given to identifying describing and qualifying where positionthe key drives of growth and risk within this industry generally and for Patties Limited and particular....

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Question Preview:

Describe the activities of the company Patties Food Ltd and provide an analysis of the industry in which it operates, including the current macroeconomicenvironment and competitive positioning within the industry. This analysis will form the basis on which assignment 2 you will value the company. Hence particular attention should be given to identifying describing and qualifying where positionthe key drives of growth and risk within this industry generally and for Patties Limited and particular.

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Solution Preview

The sale of frozen processed foods is led by Simplot Australia Pty Ltd. The prominence of company is in ready meals which are frozen, at the same time as it led frozen processed potatoes, frozen fish/seafood, and frozen processed vegetables. The frozen potatoes, frozen fish/seafood offerings and frozen poultry are generous and expedient and consequently, accepted with customers. Approximately 21 percent of the sales value in Australia pertaining to frozen processed foods is accounted from Simplot Australia Pty Ltd in year 2012. Patties Foods Limited holds a wide market share as well. There are a couple of products where this company is in neck to neck competition with the other companies in the domain. This is because of development of new product that be conventional to main trends of consumers, like the times of shorter cook, technology of steam fresh and Australian provenance.

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