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ASSESSMENT CONDITIONS
This assessment is to be completed as an individual homework assignment.
EDENZ Colleges takes very seriously any breaches of the college’s rules about copying, or
plagiarism. The consequences of engaging in such activity may result in the ending of your
studies with the college. Candidates are reminded that the work they submit should be their
own work. It should NOT be copied from any other student(s)/textbook(s), nor downloaded
from the internet.
Further, a simple restatement of theory will be insufficient to gain a pass level mark. This is
because diploma...
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Question Preview:
ASSESSMENT CONDITIONS
This assessment is to be completed as an individual homework assignment.
EDENZ Colleges takes very seriously any breaches of the college’s rules about copying, or
plagiarism. The consequences of engaging in such activity may result in the ending of your
studies with the college. Candidates are reminded that the work they submit should be their
own work. It should NOT be copied from any other student(s)/textbook(s), nor downloaded
from the internet.
Further, a simple restatement of theory will be insufficient to gain a pass level mark. This is
because diploma level study requires more than just simple recall of theory. Instead it requires
an analytical approach as well as high quality writing style.
All relevant EDENZ college rules regarding ‘assessments’ must be observed.
LEARNING OUTCOMES ASSESSED
This assessment covers the topics relating to the following learning outcomes of the course:
LO1: Evaluate a business innovation considering a variety of perspectives.
LO3: Defend innovative ideas that support the ongoing operation of a proposed
business entity.
LO4: Adapt a research/investigatory approach associated with business innovation.
This assessment represents 40% of the total Innovation and Entrepreneurship course. The
pass mark for the whole course is 50%.
INSTRUCTIONS TO STUDENTS
This is a homework assignment. Any sources used should be appropriately referenced
using APA style. Failure to reference, or poor referencing will result in the accusation of
plagiarism. Such a failure can lead to receive no marks.
Ensure your full name and student number appear at the top of every assessment page.
The font must be Arial 12 point with 1.5 line spacing.
The Business Proposal must have approximately 2500 words including charts, tables,
diagrams, appendices, and reference lists.
Drafts must be uploaded to moodle under ‘Weekly Draft Submissions’.
Save the final file as Your Name_ Final_ Student ID#_ IE T2-2017 and convert it to PDF
before submitting to turntintin.
Note the due date and time and submit your work by that deadline (10% of your marks will
be deducted for each working day that you are late).
New Zealand Diploma of Business L7 Innovation and Entrepreneurship
Page 3
BUSINESS PROPOSAL FOR COMMERCIALISING AN INNOVATIVE
PRODUCT OR SERVICE
Develop a business proposal for commercialising an innovative product or service. The
proposal must be for either a startup or expansion of an existing business in the New Zealand
context.
Please read the instructions provided under each section. The assignment must have a
business format, clear structure and accurate content.
BUSINESS PROPOSAL COMPONENTS AND STRUCTURE
Section 1: Executive Summary
The executive summary must provide a clear and relevant
explanation of what your company does, products or services
you provide, market highlights, and the likely profit from the
business.
5 Marks (LO3)
Total: 5 Marks
Section 2: Business Description
The business description needs to give a concise and direct
description of your business. It must be an overview of what
your business is, what it does and why it is innovative.
2 Marks (LO1)
5 Marks (LO3)
Total: 7 Marks
Section 3: Market and Environmental Analysis
Identify the market needs and describe who your customers
are or will be. Are they individuals or business? What are the
characteristics, location or other common traits? Who are other
stakeholders of your business?
Competitors must be identified. Who and what are your
competitor’s strategies in market, sales and operations?
Innovation and Entrepreneurship involves creative thinking and
input. Identify clearly your creative contribution and what your
competitive advantage will be.
4 Marks (LO1)
4 Marks (LO4)
Total:8 Marks
Section 4: Financial Aspects
Describe how much your business proposal will cost. Describe
the past, current, and future fiscal side of your business. Are
you expecting to make a profit? how much? In case of making
loss, how would you reduce the negative consequences?
4 Mark (LO1)
4 Marks (LO4)
Total: 8 Marks
Section 5: Business Model Canvas
Complete the business model canvas for your business. Use
the template provided in this document.
10 Marks (LO1)
2 Marks (LO4)
Total: 12 Marks
New Zealand Diploma of Business L7 Innovation and Entrepreneurship
Page 4
DUE DATE
The final Business Proposal must be uploaded on Moodle to be checked with turnitin before
12 Midnight of May 20, 2017.
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