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Business Strategy-Journal Article

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Article No. 1. Strategic clarity, business strategy and performance Article No. 2. How technology-driven business strategy can spur innovation and growth. Article No. 3. The impact of business strategy on leadership Article No. 4. Rethinking Sustainability Strategy Article No. 5. Revisiting Ethics in Strategic PlanningThe International Journal of Business in Society...

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Question Preview:

Article No. 1. Strategic clarity, business strategy and performance Article No. 2. How technology-driven business strategy can spur innovation and growth. Article No. 3. The impact of business strategy on leadership Article No. 4. Rethinking Sustainability Strategy Article No. 5. Revisiting Ethics in Strategic PlanningThe International Journal of Business in Society

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ARTICLE-1

Strategic clarity, business strategy and performance

Journal of Strategy and Management

2010, Vol.3:4, DOI: https://doi.org/10.1108/17554251011092683

John A. Parnell

Purpose: What is the knowledge gap addressed in the journal article? This article makes us understand the link between business strategy and performance addressing various combination strategies. 

Theory: Does the article use a theoretical framework related to Business Strategy? The article uses combination strategies to understand the link between business strategy and performance. It makes us understand the history of these strategies and the debate revolving around the combination strategy approach. These strategies could be established at the firm level too for further analysis with regards to understanding the link between the two parameters involved in the study. 

Methodology for Data Collection: A survey was conducted by managers representing 277 retail businesses across the United States of America. The main purpose of this survey was to assess business strategy and performance of the businesses. 

Findings and Conclusion of the article: Through the survey and the combination strategy approach, it was understood that the combination strategy could be linked with higher performance across businesses. However, this was not the case in all instances. The parameter of strategic clarity was also associated with organizational performance. It was found out that firms with high and low strategic clarity performed much better than those businesses with moderate strategic clarity.  Most importantly, the article proposed a U-shaped link that exists between strategic clarity and business performance.

 The academic and Managerial contributions made by the journal article:  We have understood that businesses can opt for single or multiple strategies for high performance in the corporate scenario. These strategies could be exemplified as low cost differentiation, 

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