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Click and Mortar is a kind of business that comprises of operations online as well as offline, and therefore generally include a physical store as well as website. This kind of business facilitates the customers to undertake online shopping and/or offline shopping for making comparisons between different products and then make purchases after complete investigation. The transactions with such businesses can be online or face-to-face.
The various Click-and-Mortar retailers include - Barnes & Noble, Books-a-Million, and Angus & Robertson. To stand in competition with the competing companies as well as to gain competitive edge, Amazon takes several measures to provide finest services. The purchases can be made day and night and there are no sleeping hours for the business. This gives the customers the convenience of shopping late night, early morning, as well as all other times. Amazon.com has worldwide recognition, which it has gained from orientation of long-term. The organization makes attempts towards keeping itself one-step ahead so that it offers the services before other companies do. Amazon has also undertaken collaboration with other organisations and offers loyal, and reliable customer base, together with addition of novel features, such as, low price, quick delivery, as well as convenience. (Anon., 2010)
In certain aspects, Amazon.com is disadvantaged by Click-and-Mortar Companies. These facets include not having physical bookstores, which makes it harder for gaining the loyalty of the customers, lacking in-person dealings, possibility that the potential customers are unable to undertake Internet access, need for extreme advertising, and excessive focus on the customers. To overcome these disadvantages, Amazon can open physical bookstores, launch and establish several methods of gaining loyalty from customers, such as, offering
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