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MARK 804: Tri 1 2019. Case study responses

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Activity 1 Q1. a) How do Woolworths, Coles, and Aldi create value for their customers? b) Compare any of the above supermarkets to an international supermarket chain. Name some significant differences between the two; how do they create value for their customers compared to the Australian grocer? Name two differences and one similarity. Please justify your answer. Activity 2How do the Australian grocers use socially responsible product decisions to create and capture customer value? Provide evidence to justify your answers for all three retailers. Activity 3. Which elemen...

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Question Preview:

Activity 1 Q1. a) How do Woolworths, Coles, and Aldi create value for their customers? b) Compare any of the above supermarkets to an international supermarket chain. Name some significant differences between the two; how do they create value for their customers compared to the Australian grocer? Name two differences and one similarity. Please justify your answer. Activity 2How do the Australian grocers use socially responsible product decisions to create and capture customer value? Provide evidence to justify your answers for all three retailers. Activity 3. Which elements of the extended marking mix (i.e. all seven elements) have been carefully managed by (choose either Woolworths, Coles or Aldi) the business referred to in this case? Suggest one marketing mix element that might be better managed in order to deliver customer value, justifying your answer. Activity4. Decide what theories/concepts you have studied that explain how companies create value for their customers. Activity5. Once you have chosen the features of value creation that you believe are relevant, decide which parts of the case study are explained by these. Activity6. Which of the two paragraphs on L’Oreal Paris’ sounds better to you? Why? Activity7. This may mean comparing and contrasting the three supermarkets in the introduction according to the marketing issue you are writing about.

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Solution Preview

The value of the customer means to provide the products or services which will help the customer to think that they are getting better products at a lower price. In this project, there will be a discussion on the various supermarkets and their strategies to provide better customer value. Moreover, there will be a discussion on the various companies and the use of marketing theory to provide better value to the customers.

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