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HPS204-Association of recruitment method with the socio-economic diversity

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ULO1: Describe and evaluate the theoretical approaches and research methods used to investigatesocial psychological phenomena.ULO2: Apply theoretical knowledge of social psychology toreal-life issues, taking account of cross-cultural differences.ULO3: Search for, evaluate and synthesise relevant social psychological research and effectively use this information in constructing a convincing written argument....

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Question Preview:

ULO1: Describe and evaluate the theoretical approaches and research methods used to investigatesocial psychological phenomena.ULO2: Apply theoretical knowledge of social psychology toreal-life issues, taking account of cross-cultural differences.ULO3: Search for, evaluate and synthesise relevant social psychological research and effectively use this information in constructing a convincing written argument.

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Previous research has found that individuals who do not identify as being western, industrialised,educated, rich and democratic (WEIRD) are under-represented in psychological research. The researcherhas also found that individuals of high or low income perform differently on psychological measures. It is a problem because the results of these studies cannot be generalised to the wider population. Hence, it isessential to find a recruitment method that includes low-income participants. On the other hand, theresearch has found that social media is an effective method of recruiting participants from more diverserange of demographics. This study aimed to test the effectiveness of social media compared to othe rrecruitment methods on the recruitment of participants of different income levels. Different recruitment methods were tested by distributing flyers in a student population, a community population and on asocial media platform.

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