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Market analysis on Pallet Film in South Korea

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You are to prepare a Market Analysis for the demand for pallet film wrapping in the soft drink market for the country you selected. You are required to segment the market and clearly identify, evaluate, and justify a sufficient number of viable sub-segments for APMC to target.Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT and other sources relevant to market segmentation. The analysis should demonstrate a clear understanding of market analysis through the application of relevant business-to-business market segment...

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Question Preview:

You are to prepare a Market Analysis for the demand for pallet film wrapping in the soft drink market for the country you selected. You are required to segment the market and clearly identify, evaluate, and justify a sufficient number of viable sub-segments for APMC to target.Your market analysis should focus on the identification, interpretation, and presentation of information and data from PASSPORT and other sources relevant to market segmentation. The analysis should demonstrate a clear understanding of market analysis through the application of relevant business-to-business market segmentation concepts and processes. Your Market Analysis will contribute your subsequent development of a coherent business-to-business Marketing Plan

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Stretch wrap is a film used to by wrapping machine to secure product while storage them and in the transportation of pallets.  They are also called stretch film. They are stretchable plastic films as the name suggest, due to their elastic property where items are put inside it are bound together tightly for transportation and storage. Most of the stretching wrap film is made up of low-density polyethylene that is produced by copolymerization of ethylene with alpha-olefins. Wrapping (Ciprian, 1983) good with stretch wrap have a major advantage since load tampering is discouraged, and work injuries and product loss is reduced. They come up withvarious sizes and stretch film types. The two most commonly used stretch films are; cast stretch wrap this is also referred to as stretch wrap, this is manufactured using cast extrusion processes. This process involves continuous procedure of melting thermoplastic materials which are excluded through a die into the roll of chill then quenched to be re-solidified. The second type of the stretch wrap is called the blow stretch wraps which is manufactured through that process called blown extrusion

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