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Health Promotion Competencies Assignment and discussed health promotion team plans a program to reduce the level of risky drinking among local youth aged 18-24.

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A health promotion team plans a program to reduce the level of risky drinking among local youth aged 18-24. One component of the program is a mass media campaign, based on recommendations from researchers who had run a similar program in New Zealand. Suggest an evaluation strategy that could be used in this instance and justify your choice with supporting references (4 marks). Exercise 2: In response to an identified need, an organisation with 500 workers implements a workplace health promotion program to improve physical activity levels among its employees. The program has two main o...

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Question Preview:

A health promotion team plans a program to reduce the level of risky drinking among local youth aged 18-24. One component of the program is a mass media campaign, based on recommendations from researchers who had run a similar program in New Zealand. Suggest an evaluation strategy that could be used in this instance and justify your choice with supporting references (4 marks). Exercise 2: In response to an identified need, an organisation with 500 workers implements a workplace health promotion program to improve physical activity levels among its employees. The program has two main objectives : To increase employee awareness of the workplace health promotion program. To meet this objective the organization holds monthly information sessions, distributes a quarterly newsletter and set up a dedicated web page that explains the benefits of regular physical activity. 2.To increase the number of employees who use the workplace physical activity facilities by the end of 12 months. Describe ONE relevant process evaluation measure and ONE relevant impact measure for Objective 1 and support your answer with appropriate references (4 marks). Describe ONE relevant process, impact and outcome evaluation measure for Objective 2 (i.e.3 measures in total), and support your answer with appropriate references (6 marks). Exercise 3: An organisation has been running a smoking cessation program and has collected data on cessation rates of program participants at three-monthly intervals for two years. Because of its program success, the organisation has been asked to contribute an evaluation report for publication in a national health bulletin. a) Identify the type of evaluation they would be conducting and discuss the main issues you, as a health promotion practitioner, would like to see covered in their report. Justify your decisions with supporting references (10 marks).

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  The team would want to evaluate the mass media campaign before the implementation for the following reasons:

Collection of evidence on the program effectiveness.

The team is accountable to all of the stakeholders: clients, funders, volunteers, staff, and community.

Identification of ways to mould the program as per the current situation

Determination from rend as to what will work, and what not

Assessment of the target population needs

Improvement of the impact of the program

Comparison of programs with other programs. 

The type of evaluation that will be used Formative Evaluation. This method is used in the stages before program implementation for ensuring that the program caters to the needs are desired outcomes in relation to the stakeholders needs and that effective and appropriate materials and procedures are used in the program.

For conducting the formative evaluation for the mass media campaign for reducing the level of risky drinking among local youth aged 18-24, the following methods can be adopted.

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