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ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in t

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ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still scepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on “The impact of technology on marketing research in today’s business...

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Question Preview:

ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still scepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on “The impact of technology on marketing research in today’s business

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Executive Summary
The report is prepared by focusing on the role and impact of the technology in the market
research industry. ResMarket Pty is the market research based company operating in Sydney
Australia. The development of the technology in the market research areas influenced the
organisation to adopt the changes. However, they are confused with such changes due to
complexities involved like talent search, cost of implementation, etc. Market Research is the first
step of the organizations to understand the consumer behaviour, market trends, and potentials of
the market. In this perspective, the application of the technology in the market research industry
is important and highly needed. The issues like unpredicted nature of data, consideration of the
improper information; time constraints etc. motivate the organizations to adopt technological
advancements. The cost to implement the technology can be adjusted with the result and the
volume of projects that can

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