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Introduction
The research paper compares and contrasts between “The Great Man Theory” and
“The Big Five Model Theory” and their valuable contribution towards understanding of
leadership. For each of these leadership perspectives, Steve Jobs, former CEO of Apple Inc.
has been selected as the leader under consideration for conducting the research work. In the
latter half of the research paper, Steve Jobs background and his achievements have been
discussed in greater details for reader’s ready reference (Allio, 2012). The paper then focuses
on his leadership style and how he made use of “The Great Man theory” in his career for
leading Apple Inc. to dizzy heights of corporate success.
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