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1. In what ways has Jeff Immelt redirected the strategy of GE? (25%) 2. To what extent is the strategy aligned with a)The requirements of the 21st century business environment? b)GE’s resources

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1. In what ways has Jeff Immelt redirected the strategy of GE? (25%) 2. To what extent is the strategy aligned with The requirements of the 21st century business environment? GE’s resources & capabilities? (30%) 3. What organisational changes has the new strategy necessitated? Will GE be able to successfully execute the new strategy? (20%) 4. What alternative strategies should GE consider? (25%)...

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Question Preview:

1. In what ways has Jeff Immelt redirected the strategy of GE? (25%) 2. To what extent is the strategy aligned with The requirements of the 21st century business environment? GE’s resources & capabilities? (30%) 3. What organisational changes has the new strategy necessitated? Will GE be able to successfully execute the new strategy? (20%) 4. What alternative strategies should GE consider? (25%)

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Executive Summary

Jeff Immelt brought strategic change after taking over the charge of general Electric. It details the various strategies that were framed and implemented towards the growth
of the business, despite the economic downturn. Due to such an environment in the corporate structure, there was a hit on the growth of the economy, the investors as
well as the global competitors experienced a blow on the confidence. The strategic approach of Immelt included the creation of value for customers through giving
leverage to the core competencies of GE.

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