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Hershey's Marketing Mix in Organization

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1)Consider the companiesBarry Callebut,Cargill,Mondelez , andHershey.1. With a focus on one of these companies identify the marketing mix of this organisation.2. Consider the product, promotion, distribution and pricing strategy of this organisation.3. Using a SWOT analysis, position your chosen organisation against the three other competitors listed above.a. Ensure your SWOT analysis is carefully explained.4. Identify, with reference to at least 20 academic journal articles the sustainable marketing principles your chosenorganisation is following.5. Argue whether this strategy is successful o...

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Question Preview:

1)Consider the companiesBarry Callebut,Cargill,Mondelez , andHershey.1. With a focus on one of these companies identify the marketing mix of this organisation.2. Consider the product, promotion, distribution and pricing strategy of this organisation.3. Using a SWOT analysis, position your chosen organisation against the three other competitors listed above.a. Ensure your SWOT analysis is carefully explained.4. Identify, with reference to at least 20 academic journal articles the sustainable marketing principles your chosenorganisation is following.5. Argue whether this strategy is successful or could be improved by following other principles.

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In this report, American chocolate manufacturing company Hershey's has selected toanalyse the marketing mix of the company (Fosgerau and Hoffmann, 2015). In theworld, Hershey’s is one of the largest chocolate manufacturing companies thatfounded in 1894 by Milton Hershey in addition to Hershey’s is a subsidiary companyof LCC i.e. Lancaster Caramel Company. Due to the wide marketing strategy,Hershey’s chocolate is available all over the world and presently it's an adherent ofthe World Cocoa Foundation (WCF). Some popular products of Hershey’s are baking,snacks, bars and minis, seasonal and toppings.This assignment will discuss marketing mix of the organization and after that thisassignment will analyse product strategy, distribution strategy, pricing strategy andpromotion strategy, After that, SWOT analysis (strength, weakness, opportunity, andthreats) on Hershey’s will be discussed as well as its position will be analysed againstthree other competitors companies. In the end, sustainable marketing principle and itsimpact on the selected company will be discussed. Five marketing strategies are suchas customer oriented marketing, customer value marketing, societal marketing,innovative marketing and the last one is a sense of mission marketing will also bediscussed with the help of this assignment (Goi, 2009).

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