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The Australian car industry has been facing an acute crisis due the decision of closing down the manufacturing plants of the three most renowned players of the world. Among these three players, last May, Ford Motors was the first to announce the decision of shutting down its manufacturing plant and the same decision was communicated by General Motors in the month of December last year. The situation became more complicated following the decision of Toyota Motor Corporations in the beginning of 2014, when the company announced its decision of shutting down its plant by the end of 2017 (Fickling 2014). The decision of Toyota implies that by the end of 2017, Australia would not have a single local car manufacture. As per the released data by Australian government, by the end of 2013, all these three car manufacturer accounted for 50,370 employees and AU$21bn (US$19bn; £11.5bn) for the national economy (Mercer 2014). Following the impact of above decision in Australian automotive industry, this report tends to assess competitive position of car manufacturing industry by performing a 5 forces analysis and a life cycle analysis
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