Social media is one of the leading industries in the world. Social media refers to networking sites that help to communicate online with people around the world. It enables users for internet activities like e-commerce, business networks, blogging, sharing reviews, video conferencing and sharing of media files faster than before (Anon., 2019). Around 3 billion people use social media in worldwide according to global digital report 2018 (Chaffey, 23 Nov 2018). At present some of the Trending social media networking sites are Facebook, Twitter, Google Plus and LinkedIn, etc.
The social media industry has developed a great scope for business and marketing. Social media has become a lucrative industry in the world. It provides various benefits like business development, marketing, news and information (Anon., n.d.).
Facebook is one of the prominent and popular social network websites. The report enhances the knowledge on this important social website.
Facebook is the most popular and trending social network website which is ruling the Social media industry and the world. Facebook was founded in the year 2004 by Mark Zuckerberg, the present CEO and chairman of Facebook (Anon., n.d.). The headquarters of Facebook is at California, US. It aims to give power to the users to the world closer and together by building a community (Anon., n.d.). Facebook is mostly preferred to communicate with family and friends staying at a different part of the world. (Kayrouz, 2016) Facebook has become the most attractive platform for business and marketing. Facebook provides various services like a business page, advertisements, Facebook data science, gaming, analogue research laboratory, Facebook education, diversity, and design.
FACEBOOK BUSINESS PAGE
Facebook has its own business promotion page (Anon., 2016). It has become one of the important online platforms and resources to promote and expand the business. It provides news updates and business practice tips to help the users achieve the goals of the business. It helps to connect with businesses and markets around the world. (Anon., 2016). It also creates brand loyalty through Facebook ads.
The benefits of the Facebook business page includes:-
Facebook has helped the business industry to promote their business through Facebook. It enables the businessmen to connect with a large audience and customers through advertisements and promotions. They filter the audience interested in a particular business or product through the search data and target that audience in their news feeds. It also helps in promoting brand awareness. (Ayres, n.d.)
Sellers Publish posts, images and videos of their products and services free of cost or at a minimal cost to inform the customers about the advantages. It helps to fetch maximum orders and gain more profits. It also enables the sellers and customers to have live interactions. (Ayres, n.d.). Facebook also welcomes customers to review and feedback on the pages.
Networking is one of the best advantages of Facebook. It helps to connect with people in a good uninterrupted flow. People can connect for business and communication from any part of the world free of cost without paying any incoming or outgoing charges. Facebook empowers peoples to make real-time interaction from a single application. (Ayres, n.d.).
A Facebook business page can be created free of cost (Ayres, n.d.). However to boast the facebook add costs cheaper than traditional advertisements like television or print media. It also gets more audience without any territorial or broadcasting limitations. It reduces the cost of investment in advertisements. (Lee, 2018)
Facebook targets users who like the particular page and products. It displays the ads of the specific product the users have shown interest. The local sellers can also target audience within 15miles radius (Ayres, n.d.).
Business owners use Facebook pages to increase web traffic for their official websites. Facebook also started using thumbnail images to link to its page. (Ayres, n.d.). It helps to get more attention from the audience.
BETTER SOCIALISATION BY CONNECTING PEOPLE:
Facebook helps in socializing with people and make new friends around the world. It also helps to get news updates and connect people during the time of disasters.
There are millions of active Facebook users in the world who spend their maximum time surfing Facebook on a regular basis. It is very easy and simple to spread messages and posts are in a single click. Facebook attracts and targets a great audience.
The user-friendly features of Facebook enable its users to access it in different languages according to their convincing. Millions of users share a lot of information and feed on a daily basis with the world in different languages. It acts as a Faster and active mode to communicate news.
Facebook is a good source of knowledge and entertainment. Users can find a number of quotes, funny videos, pictures, games, life hacks, tips while scrolling their timeline. It helps to get rid of boredom and relaxation of mind.
Social media is one of the important industries in the market to promote business and connect people. Billions of people are active on social media. Facebook is one of the prominent and popular social media in the trend. It provides a lot of benefits to the users and businessmen free of cost. Facebook business page enables to connect sellers and buyers from a different part of the world. It has improved a faster communication system for sharing messages, news and information. However, it is also criticized for its lack of data privacy and security. It is easy to monitor the users’ activity by using their information from Facebook. It needs to focus on the issues to gain the trust of the users.