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Case Study Mega Trend From The CSIRO Tourism Futures


Case Study

Mega Trend From The CSIRO Tourism Futures



Table of Contents

Introduction: 2

Discussion: 2

Definition of tourism: 2

Megatrends in the tourism industry: 3

Key drivers that influence the future development of tourism industry: 3

Environmental factor: 3

Religious factors: 3

Other factors: 4

Political, socio-economical and cultural factors: 4

Socio-economic factor: 4

Cultural factors: 4

Going-going-gone process: 5

Porter’s five factors: 5

Relationship between the tourism and commodity culture and media culture: 5

Conclusion: 6

Reference: 7





In this report, an investigation has been made to analyze the impacts and importance of the megatrends in the tourism industry. Through this report, the reader will understand about the tourism industry and key drivers that influence the future of the tourism industry has also been highlighted in this case. Further, the impacts of the political, socio-cultural and economy on the tourism market have also been mentioned. The report will shed lights on the relationship in between the tourism and commodity-culture, visual-culture and media-culture. The probable threats and opportunities in this case will make the reader understand about the future development and demand of the business.


Definition of tourism:

Tourism is a medium that helps the individual to roam and visit in a new environment and through tourism; the individuals are engaging them in various kinds of activities. In simple word, tourism can be defined as a process where the visitors are paying visit to different places. In the year 1963, the United Nations Conference on the International Travel and Tourism has renamed the word traveller to visitors, and had divided the word into two categories such as leisure and excursionist (Fang Ye and Law 2016). Tourism can take place either for amusement or for business purpose. According to the World Tourism Organization, tourism is a medium that goes beyond the common perception. Tourism is an important source of income for many countries (Han and Hyun 2015).

Megatrends in the tourism industry:

This part of the report is dealing with the megatrends in tourism industry. The term megatrend denotes a shift in the environmental, socio-cultural and economical perspectives. In tourism, certain megatrends have been observed such as silver hair tourist, generation Y, growing middle class, engineering destination, political issues and terrorism. These are falling under the demand portion (Sigala 2017). Further, certain trends such as technological evolution, digital channels, loyalty, healthy lifestyle and sustainability are there in the tourism industry that fall under the category of supply. The mega trends concentrate on the global and economical forces and cause impacts on the business. These megatrends have made different changes in the tourism industry. Megatrends help the industry to gain advantage in different environment and help to develop a human resource strategy (Tan et al. 2017).

Key drivers that influence the future development of tourism industry:

There are five main forces that could influence the future development of tourism industry such as environmental factor, socio-economic factor, historical and cultural factor, religious factor and other factors.

Environmental factor:

There are certain environmental factors that could influence the tourism. Good climate and wonderful scenario are such factors. These factors attract the tourist to pay a visit in the place and it helps to make a growth in the income of any country. Further, scenic beauty is also playing an important role in this case.

Religious factors:

Pilgrim places are known as one of the favourite tourist spot for the people and it has been recorded in various reports that visitors are going there to find the mental peace and blessings of the almighty. Such mentality of the people influences the tourism industry to develop (Buckley et al. 2015).

Other factors:

Apart from the above-mentioned factors, there are certain other factors. The people have a trend to discover the adventures and therefore, deep sea diving and geological caves are also an attractive destination for the touris

Political, socio-economical and cultural factors:

Socio-economic factor:

The socio-economic factor can be divided into four phases such as accessibility, accommodation, amenities and ancillary services. In the accessibility portion, the tourist spots should be placed between the modes of transportation. In case of remote places, the tourist industry could not be flourished. Therefore, this impacts on the subject. In the tourist place, accommodation plays an important role and it helps the tourists from various aspects. In such way, the income of the countries could be increased (Treiblmaier and Önder 2019). Maintenance of the sites and availability of various tour activities could also help to make a growth in the tourism industry. Apart from these, there are certain ancillary services that also impacts on the tourism industry such as banking and finance. They also fall in the category of the socio-economic factors.

Cultural factors:

Cultural factors are playing an important role regarding the development of the tourism and cause impacts on the global tourism market. The monuments, forts, memorial halls and palaces are reflecting the culture of different castes and these are one of the most attractive sites for the tourists. Further, the tourists are intending to discover the life styles and amenities of different period. The ancient sculptures and frescos are also reflecting the culture tastes of different period and therefore, the cultural factors create an important influence on the global tourism market (Sigala 2017).

Going-going-gone process:

Literally the terms means that when a development process will take into place, it should be observed that the development process should not affect the environment of the place. In current situation, it has been observed that many countries have adopted certain processes to develop their tourism industry by affecting the environment. Such mentality or processes should be prevented.

Porter’s five factors:

It has been observed that the countries have to implement policies for the g3rowth of the tourism industry without affecting the environment and hence, the countries should have to take certain strategies. Porter’s five forces model will be helpful in this case. Before making a policy, the countries should have to analyze the threats of new entries, supplier power, buyer power, threats of substitutes and detailed information on the competitors (Carraher 2018). This model is an important part of the microenvironment and helps to gain profit from the industry. Further, through this model, the countries will be aware of the threats generated in this industry and could adopt proper strategies to fight against this. Further, this model helps the countries to make a wide analysis on the competitors and threats.

Relationship between the tourism and commodity culture and media culture:

 In current stage, there is a relationship present in between the tourism and commodities and media. There are many places that are situated in the remote villages. However, except the travel inefficiency, the scenic beauty of such places is relevant for the tourism industry. Therefore, the government of many countries is advertising such places and in this manner, a relationship in between the media and tourism has been made.


Therefore, it can be stated that the tourism industry can maintain the megatrends by adopting five force’s model and it should analyze the opportunities and threat of the industry properly. Further, action should be taken to improvise the factors discussed in the report.


  • Buckley, R., Gretzel, U., Scott, D., Weaver, D. and Becken, S., 2015. Tourism megatrends. Tourism Recreation Research40(1), pp.59-70.
  • Carraher, S.M., 2018. An examination of an instrument to measure Porter’s Five Forces Model. In International Journal of Arts & Sciences Conference at Harvard University.
  • Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry employment. Annals of Tourism Research57(3), pp.264-267.
  • Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management46, pp.20-29.
  • Sigala, M., 2017. Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism20(4), pp.346-355.
  • Tan, G.W.H., Lee, V.H., Lin, B. and Ooi, K.B., 2017. Mobile applications in tourism: the future of the tourism industry?. Industrial Management & Data Systems117(3), pp.560-581.
  • Treiblmaier, H. and Önder, I., 2019. The Impact of Blockchain on the Tourism Industry: A Theory-Based Research Framework. In Business Transformation through Blockchain(pp. 3-21). Palgrave Macmillan, Cham.

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