A case study focusing on McDonald's is written to define some realistic business situations or hypothetical accounts of a situation or dilemma faced by the fast-food company. A case study on McDonald’s will allow the scholars to accurately analyze the numerous business issues and achievements from a new perspective and also allows them to apply critical thinking skills and problem-solving abilities that they have developed in their theoretical lessons. A McDonald's case study might simplify general business models, theories, and frameworks for a scholar and help him to understand the practical application of the same.
A case study on McDonald's will also help a student to get a clear glimpse into the past as well as the present client success stories or sales empowerment strategies opted by the company to stand out from the crowd. When you write a case study on McDonald's it will help the readers to recognize the benefits of working with the fast-food giant and will also help them to become aware of the arsenal of tools that helps the organisation to successfully close a deal or tackle a tricky situation.
A case study on McDonald's will help a scholar in presenting two types of outcomes to his examiner or the readers
This article will provide you with a brief outlook into the history of McDonald’s and will also present some valuable tips on how can you write an influential case study focusing on McDonald's.
Started in 1948 in the country of dreams, America, Mcdonald’s has become a household name in today's era. It is the world's greatest fast-food chain well known for the hamburgers, fries, chicken, and other delicacies. The headquarters of the organisation is located at the Oak Brook, Illinois. The strategy of the first restaurant of the chain was quite simple, sell enormous portions of food at little prices. The cost of a basic hamburger at McDonald's was set at 15 cents that were approximately half the amount the competitors were charging from their customers.
Also, the fast-food restaurant had the self-service counters which made save up huge chumps of money that would have been spent on paying the salaries to waitress and waitresses. The service was quite quick as well as the hamburgers were cooked beforehand, packed, and kept warm under heat lamps. Being impressed by the thought, Ray Kroc offered to open a franchise arrangement for the McDonald's Corporation. In the year 1955, this idea came to life when the first franchise of McDonald's was started in Des Plaines, Illinois.
The logo of the fast-food chain, as we know today, the double-arched 'm’ was introduced in the year 1962 whereas the clown that represents the fast-food company, Ronald Mcdonald, emerged as the face for them in 1963. Eventually, with time new products were added in the menu of the restaurant and the products and logo of the company started defining the brand. The chain continued to reach new heights both domestically and internationally managing more than 35,000 restaurants in more than a hundred nations around the globe by the beginning of the 21st century.
The growth of the restaurant was so excessive that there was a buzz that a brand new branch of McDonald's is launched at someplace in the world every five minutes. With such great response coming from the public, McDonald's is now a family restaurant preferred by many because of its affordability, fun-filled environment, and mouth-watering flavours.
Along with its popularity, McDonald's corporation has faced its bad days as well. The company was immensely criticised for its association with the global increase in obesity. However, the company overcame this issue very smartly by introducing healthy dishes in the menu, eliminating large portions of meals served and stopped using trans-fat oil for cooking items. Along with this concern, the call to increase the wages by various employees also kept McDonald's in the limelight due to negative reasons.
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