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Learn How to Write a Case Study Using Audi As an Example

There is nothing new about management and nursing students taking up case studies as their regular business assignments. But, students are always inquisitive about how to write the best case-studies that can impress their teaching faculty and help them secure high grades. Hence, we have explained everything about writing a good case study here and have taken Audi as an example for a better illustration.

What is a Business Case Study? Why it is written?

Every aspiring entrepreneur who chooses to study business management has to take up the assignment of writing case studies. These assignments are given with an aim to prepare students for taking up their future endeavors smoothly as this is a business need.

Case studies are in-depth investigations of a company or an event. They are the most effective piece of marketing content for a company. Incredible though it may sound but it is true that 89% of the B2B marketers make use of the customer’s testimonials and case studies to convert buyers. Hence a well-written case study can engage prospective buyers and generate leads.

Main purpose of these case studies is communication. Hence each section of the case study should be written in a clear and precise manner for the intended audience. The case studies should have sufficient amount of information that can help the readers take right decision. When you want to write a business case, you need to take care of the following things.

  • Document should be clear, precise and should be able to convey all the bare essentials.
  • It should be interesting enough to captivate and engage.
  • It should demonstrate the benefits and value along with describing the other bare essentials.
  • The purpose of a case study is communication and hence any types of jargons need to be avoided.
  • Clearly able to describe the vision of future.

Five Essential Elements of Case Studies

If you want to write a good case study, you need to understand these 5 important elements.

It is About Telling a Story:

While it is true that the case studies are more about presenting data, facts and figures but what makes your case study truly interesting is the story. You need to keep in mind that this is not just a sales pitch but an opportunity to make use of the data and testimonials. It is a sort of narrative about how the services and products of company helped other businesses.

Education and Information:

Your case study is an opportunity for educating your customers and business prospects about how your business has helped organisations sailed through a difficult situation. The case may be a real or just imaginary. Students need to keep in mind that it is not a sales pitch. In fact, the case studies that are written as a sales pitch tend to be ineffective. Hence the focus of a case study should be your prospects and it should be able to inform and educate them about taking a well-informed decision that is best for your business.

Concrete Examples that can illustrate:

You need to keep in mind that the case studies are always data-driven with proper statistics, data, facts and figures in place. An effective case study is the one that make use of the bullet points, quotes and lists for the purpose of conveying vital data.

Complete Information With the Right Length:

A balance needs to be maintained for the purpose of presenting the whole information in an engaging form that your readers find interesting. You should avoid being too generic. You need to get an overall view and endorse your view point with more details. If your case study is making your prospects think about a certain service, products or business, it does not have adequate information. The content of case study should contain all the details.

Come up With a Simple Outline:

Incorporate things like the challenge (the one that your company is facing), solutions (how did your business addresses those solutions and how did the metrics demonstrate the ongoing results). The content of a case study should answer how did the business talked about help in overcoming the challenge.

Case studies are an opportunity that helps the businesses promote themselves. It is a narrative or a sort of success story told with the help of key-metrics. It is the best way for the businesses to engage their prospects so that they get converted into leads.


About Audi:

Germany-based luxury automobile maker known as Audi is known for designing, engineering, producing, marketing and distributing luxury vehicles. This automobile manufacturer is a member of “Volkswagen Group” and originated in Barvaria, Germany. Audi branded vehicles are produced in the nine-production facilities worldwide.

The company has a complex origin that dates back to the 20th century and it is believed that the initial enterprise was set up by an engineer August Horch along with two other manufacturers DKW and Wanderer leading to the formation of “Audi Union in 1932.”

The modern era of Audi started in the 1960s when an Auto Union was acquired by Volkswagen from Daimler-Benz.  In the year 1965 the Audi brand was re-launched with the 1965 introduction of Audi 103 series. Volkswagen merged the Auto Union with NSU Motorenwerke in 1969 which created the current form of the company.

The company name is the Latin translation of the surname of its founder August Horch. Horch means Listen and it becomes Audi which means listen in Latin. There are 4 rings in Logo of the company represents 4 different companies which are banded together to create Audi’s predecessor company “Auto Union.” And the first Audi slogan was “Vorsprung durch Technik” or “Being Ahead through Technology.”

Audi USA had used a slogan “Truth in Engineering from 2007 to 2016. Till date, Audi has the reputed of being one of the best selling luxury vehicles.

Background and History of Audi:

Way back in the year 1909, Audi was founded by August Horch who founded the company when he abandoned another company called Horch. Horch was a car company he founded in 1899. It was in July 1911, the first Audi was rolled out of the fabric in Zwickau, Germany. That car won appreciation world-wide and won the legendary Alpine Ralley three times consecutively.

The car manufacturer gain the repute of building the most luxurious cars but as the destiny had its say; the luxury car was taken over by DKW in 1928. In 1932, Horch, Audi DKW and Wanderer undergone merge which gave rise to four rings that are shown in the logo of Audi today. Each brand had represented a different-sized model.

After the successful merger, Audi offered diversified car models and by the year 1938, every fourth car found in Germany was owned by Auto Union. Following World War II production came to the halt and in 1965 production restarted but the branded name now was Audi and the Audi’s old logo was replaced with the logo of Auto Union.

The first Audi for sale appeared in 1968 and was called C1 which is A6 today. Finally, in the year 1985, the Audi NSU Auto Union AG was formed which is still in use today.

Innovations Done by the Company:

In 1976, the first 5 cylinder engine was developed by Audi. The Audi 100 was super unique because it has a fuel-efficient engine. In 1978, Audi launched its very first car which came to be known as Audi 80 with the help of their famous Quattro technology which is still used by the car manufacturer.

In 1993 Frankfurt Motor Show Audi published an aluminum study by the name of Audi Space frame. The car made use of a set of new construction principles which used aluminum for steel as the structural material. In 1989, Audi presented the TDI 2.5 liter 5-cylinder engine and it was a great achievement for Audi because it was the world’s first production car diesel engine that has a turbo charging, electronic management and the direct injection.

In 2009, the car-manufacturer launched project e-tron to cater the needs of electronic era. It is a probable future of the much talked about electric cars.

AUDI SWOT Analysis:

SWOT analysis of AUDI is a proven management frame-work that enables brand like AUDI to benchmark its performance and businesses. Given here is a close SWOT or Strengths, Weakness, Opportunities and Threats (SWOT) Analysis of Audi:


  • The car is available in both the diesel and petrol variants with a very huge portfolio of luxury vehicles.
  • There is a wide range of cars beginning from the Hatchback to the luxury SUVs Short Utility Vehicles.
  • Cars manufactured by Audi are equipped with a range of superior features like the parking sensors, LED illuminated interiors, traction control, air bags and more.
  • Interiors and exteriors of the cars make it a stand-out brand.
  • Latest in technology are the cars like FSI and Quattro that provide efficient and refined engine performance for an enhanced level of performance.
  • A well-established brand with 50,000 employees working world-wide.
  • The brand has been involved in the active sponsorships of premium and sporting events.


  • High maintenance and handling costs of these cars as compared to many of its competitors.
  • Limited presence in the emerging markets where its competitors are fast taking over.

Audi’s Success:

Audi is long known for its futuristic innovations and its luxurious designs. In 2011, more than 1.3 million cars were sold. Audi is ranked just behind the BMW. The company has lived up to its motto: “Vorsprung durch Technik” which means unique models are created with an excellent driving experience which led to the volume of sales by 100% in the past decade.

There has been a constant incline in the brand image of the company. It’s designs, logos, typography and its signature of any type of asymmetric forms and shapes have been consistent. Moreover, there have been unique advertisements and campaigns that have made Audi stand out as a “luxury automobile brand par excellence.” There have been several models ranging from size to the price ranges. Audi offer 8 different sizes ranging from A1 to A8. They are available at varying prices. Innovations have made AUDI as a futuristic brand that makes use of the latest technologies.

Multi-media System of the Audi is interconnected. Moreover, the car manufacturer engages in the projects like e-tron or constant developments of the fuel-efficient engines that can help the companies to reduce their eco-footprints.

Revenue Growth of Audi in 2019:

To secure its strong foothold in the market, Audi makes sure to come up with the value-laden and viable ways for the interests of stakeholders. The company puts the emphasis on profitable ventures. The group is investing in the additional growth and focus is on the betterment of new models and future technologies in the areas of alternative drive techniques and digitalisation.

In 2019, the company reported global annual sales up by 26.8%. It reported sales growth in the three core regions including China which helped increasing the retail for the brand. In China, the automobile maker has posted 60,154 units of sales in October which is up to 6 percent compared to the same month last month. In total, Audi has sold 1,506,250 units in the first ten months from Jan-October 2019 which is down to 1.2 per cent as compared to 1,525,278 units that are retailed during the same period previous year.


Audi is continued to be the world’s most sought after luxury automobile company. With the help of Audi Magazine, the company is able to create a premium communication channel with its customers.

Challenge faced:

Audi reached out Designory to curate a better magazine experience. This is an effort to build a long-lasting relationship with the customers. The brand is all-poised to become world’s number one automobile company in the United States. Audi needs to come up with a strategy in place for the purpose of providing new and relevant content to its customers updating them about their policies and other insights.

Solution Proposed:

Audi Magazine should be given a more powerful narrative and dynamic design so that it can become a memorable enthusiast piece which can speak at length the commitment of brand for its consumers. Each publication of the magazine should come up with a new theme with the related theories about the Audi, the latest innovations and more.


Audi Magazine has been a success it has won the highest level of appreciation and the magazine is created with the seamless integration between the digital and print. Since the magazine is available in the desktop and the tablet versions, it has added more subscribers than expected. It has educated the masses by large and have been delivering value which has made it an effective marketing communication piece.

It has covered the topics like design, taste, technology and has reflected the premium status of brand. Audi’s partner Designatory has chosen the theme of innovation for the edition 109 of the Audi Magazine.


Audi ran their “Future Now” campaign which is an Omni-channel campaign that wanted to increase the awareness about the brand in an innovative and precise manner. Audi is actually looking to engage with the customers and to influence them in the most innovative way.

In addition to the campaign awareness, Audi is now looking to engage its customers to book test drives with the nearest dealers that can lead to the generation of sales. By virtue of its expertise, Audi was aware of the fact that making a purchase decision in the automobile sector can be a difficult one when the research is taken out digitally. So, it bridges the gap between the physical and digital environment. Audi wanted to be selective about who they want to target with their offers. The campaign was proved to be successful and it boosted the sales rate.

Vision of the Company:

Vision of the company is to drive the change in the vehicles and become focused in producing cars that run on cleaner petrol and electrified vehicles.

Why it is good to hire case study services?

Case studies are technically-oriented and frequently given assignments. It entails a lot of research work and only a thoroughly written piece covering all the important aspects helps you secure high marks and top grades. So, you need to rely on a professional assignment writing service with a good market repute to do justice with this task. Here’s why you need to hire them.

You Save a Lot of Time and Efforts:

Business case studies are a frequently give assignments. Even if you know how to write them, you feel stressed at time especially when your exams are round the corner or you have other chores to meet. So, what to do? Hiring an assignment help service can help you do the needful. It saves a lot of time and efforts, putting you at ease.

More Professional and Presentable Touch:

When a professional expert writes your case study it tends to have a professional touch. As they have the desired level of experience in carrying out these assignments, they know what to do exactly and produce an assignment which can meet your demand easily. They stick to your requirement and write accordingly which ensure high marks and does away the need of any revisions.

Keep Their Completed Task As Future Reference:

It happens with most of the students that they do not know how to write case studies especially in their first semester. They begin to feel helpless. If they have hired a professional assignment writing service they do not have to worry. You can keep their assignments for future reference and refer to them in any case of difficulty.

They are Accessible to You Round the Clock:

You can access them any time you need to convey something or want to make queries or want to resolve something. A dependable assignment writing service is available to the customers 24X7 via Live chat, SMS or any other mode. In case of any query or confusion, they can keep in touch with these professional experts.

They are Cost-effective and Gives You the Best Value:

When compared to the efforts that these professional assignment writing services make and the high marks that you secure in the assignments completed them, they do not cost much. It means you are able to get the best value for your money when you hire them. They are a worthwhile investment.

It is always a wise investment to hire someone who is capable of handling technical assignments like case study writing proficiently. However, the market is deluged with such assignment writing service provider, if you want to make the best choice you need to conduct a thorough online research or can also choose to take referrals from your peers or any other authentic source to depend on. Apart from that, it is very important to check out the market reputation of the service provider online before hiring it.  If it has a good customer-satisfaction level and capable of delivering assignments on the given time-frame it would be worth your investment.

Wish you a good luck!

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